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THE INDIAN DESIGN MARKET

Working for an online education business I have been receiving a huge set of queries from students in regard to their career. Out of which a good number goes to students who are willing to build their career into DESIGNING. This reason coupled with some queries from my colleagues and friends finally triggered me to come up with something that could cater to the title of discussion “INDIAN DESIGNING INDUSTRY”.

It is quite easy to identify them; all you have to notice some behaviors and stuffs — loves to sketch and design, a notebook filled with artwork, multiple devices, Nikon, cool headsets, music system, and definitely a bigger monitor/screen on the work desk? He/she might be sitting just beside you or someone present in your team. I hope until now you have successfully perceived a designer’s face in your mind.

GREAT, so we can proceed further.

Right from a logo to the entire movie, whatever we see (logo designing is an ocean in itself; i compared to illustrate the immense variety of works that fells into the designing category) generates a sense of curiosity about the life of a designer. Have you ever thought of such professionals w.r.t?

• Their different work appearance and how could they manage to come so far,
• Their education, colleges, courses and institutes which they go through
• Their entrance exams and placements

For such curiosity, this article has a lot to offer to its readers; as it digs deep into a different realm of DESIGN with necessary facts and stats.

Things get separated and a clear branching can be seen right after clearing the 12th grade. It is the perfect time to start following your designing sense gut feeling, it can be one such intuition that the world is currently unaware of.

Bravo, you made the right decision of making a career into DESIGNING.

Now what? Option to check relevant colleges, exams, and courses they offer now becomes your point of concern.

• What all colleges should i consider
• What entrance exam will be suitable
• Question concerning colleges
• How to prepare
• Which stream of designing to follow

First thing first, let us see some premiere designing college of INDIA. Note — There are several others apart from these -

NID — NATIONAL INSTITUTE OF DESIGNING

National Institute of Design aka NID, is an autonomous research institution that offers courses in two categories namely — Undergraduate and Post Graduate. It has centers in Ahmedabad — Gandhinagar (Gujarat) and Bangalore (Karnataka).

The Undergraduate courses are Product design, Furniture & interior design, Ceramic & glass design, Graphic design, Animation film design, Film & Video communication, Exhibition (Spatial) Design & Textile design whereas the Postgraduation has following courses to offer Product design, Furniture & interior design, Ceramic & glass design, Graphic design, Animation film design, Film & Video communication, Textile design, Transportation & automobile design, Toy & game design, Photography design, Apparel Design & Merchandising, Lifestyle accessory design, New media design, Strategic design management, Design for Retail experience & Design for Digital experience

NIFT — NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Students having a passion to work in the fashion industry, NIFT is a great option to consider. At present, NIFT has 16 centers (Delhi, Mumbai, Kolkata, Chennai, Gandhinagar, Hyderabad, Bangalore, Bhopal, Bhubaneshwar, Jodhpur, Kangra, Kannur, Patna, Raebareli, Shillong and a newly opened in Srinagar). The Undergraduate courses are Fashion design Leather design Accessory design, Textile design, Knitwear design, Fashion communication, and Apparel production whereas Postgraduate courses are NIFT — M.F.M — Masters of fashion Management, NIFT — Masters of Design and M.FTECH — Masters of Fashion Technology.

CEED — COMMON ENTRANCE EXAMINATION FOR DESIGN

CEED is conducted jointly, by IISC and IITs and hosted by IDC and IIT Bombay on behalf of the Indian government. This only offers Postgraduate programs into IIT Mumbai — industrial design, Visual communication design, Animation design, Interactive design, Mobility & Transportation design.

• IIT Delhi — Industrial design
• IISc Bangalore — Product design & Engineering
• IIT Kanpur — Industrial design, Visual communication
• IIT Guwahati — M.Design
• IITDM Jabalpur — M. Design

UCEED — UNDERGRADUATE COMMON ENTRANCE EXAMINATION FOR DESIGN

Organized by IIT Bombay and offers 4 year Bachelor of design program leading to a Business Design degree.

NATA — NATIONAL APTITUDE TEST IN ARCHITECTURE

This is conducted by the National Institute of Advanced Studies in Architecture (NIASA) which is a body of Council of Architecture, New Delhi in India. The National Aptitude Test in Architecture provides entry to undergraduate courses. The test measures and evaluates students in areas like drawing, observation skills, sense of proportion, critical thinking qualities. Either NATA or AIEEE B.Arch is mandatory to clear for students before they take admission in any Architecture colleges in India.

There are several other colleges with their own set of exams and guidelines. In addition to this, they also accept the scores in the above-mentioned exams. Let us see some crucial ones

• Pearl Academy Entrance Exam
• Srishti Bangalore
• Symbiosis Entrance Exam for Design
• ARCH College of Design and Business
• DJAD Entrance Exam for Design
• MITID — MIT Institute of Design
• Whistling Woods International Entrance Exam

The exam pattern is simple with multiple rounds built under it for better candidate analysis before actual admission takes place. The above image outlines it

The possible outcomes are highlighted in the above image, one thing which is even more crucial to understand the relationship between specifications and institute (both for Undergraduate and Postgraduate). Let us see

At undergraduate level -

1. Graphic Design/ Visual Communication: NID Ahmedabad, IIT Bombay, IIT Guwahati, MIT Pune, Symbiosis Pune, Srishti Bangalore, NID Vijayawada > DJ Coimbatore, NIFT Delhi Mumbai Bangalore Gandhinagar, Pearl Delhi, Raffles Mumbai
2. User Experience/ Interaction Design: IIT Guwahati, IIT Bombay, MIT Pune, Srishti Bangalore, NID Ahmedabad, PES Bangalore, NMIMS Mumbai
3. Product Design/ Industrial Design: NID Ahmedabad, NID Vijaywada, MIT Pune, Srishti Bangalore, DJ Coimbatore, ISDI Mumbai, Pearl Delhi, Raffles Mumbai
4. Animation: NID Ahmedabad, MIT Pune
5. Fashion Design/ Fashion Communication: NIFT Delhi, NIFT Gandhinagar, NIFT Mumbai, NIFT Bangalore, Pearl Delhi, MIT Pune, NIFT Kolkata, NIFT Chennai, NIFT Hyderabad, ISDI Mumbai

At Postgraduate level -

1. Graphic Design/ Visual Communication: NID Ahmedabad, IIT Bombay, IIT Guwahati, MIT Pune, Srishti Bangalore
2. User Experience/ Interaction Design: NID Bangalore, IIT Bombay, IIT Guwahati, MIT Pune, Srishti Bangalore
3. Product Design/ Industrial Design: IIT Bombay, NID Ahmedabad, IIT Kanpur, IIT Delhi, IIT Guwahati, MIT Pune
4. Animation: NID Ahmedabad, IIT Bombay, MIT Pune
5. Fashion Design/ Fashion Communication: NIFT Delhi, NIFT Gandhinagar, NIFT Mumbai, NIFT Bangalore, MIT Pune, NIFT Kolkata, NIFT Chennai, NIFT Hyderabad

Being a creative professional is not an easy task, the above image shows some crucial behaviors and skills a designer must-have.

Raymonds, Benetton, Arvind Garments, ITC Ltd, Levis Lifestyle, Madura Garments, Modelama Exports, Omega Designs, Orient Craft, Pantaloon, Proline, Shahi Exports, Span India, Spykar, Swarovski India, Uni Style India, SAP Labs, Bangalore, Honda R&D (India) Pvt Ltd, TATA Motors Ltd, Microsoft, TATA Consultancy Services Ltd, Trident Group, Malabar Gold & Diamonds, Titan, Philips, Robert Bosch Engineering and Business Solutions Limited, Adobe, Red bus, Cognizant Technology Solutions, Infosys Limited

CONCLUSION

So we have seen different aspects of DESIGNING across the INDIAN market. There are several private institutes that claim to give 100% success result, but i wish every student must remember one thing”the best of designers never went to any design schools” Do not let any circumstances become a reason to quit or to have a gap between what you wanted to achieve and what you failed to. It is a curse when you value something and could not pursue it and say “i was into that particular thing a few years back and now i have left it” never let that happen.

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